---
title: "Pure Consulting accelerates a critical revenue process by 40×"
description: "Pure Consulting boosts efficiency by 40× with an AI-powered Starhive app, reducing profile preparation time from hours to minutes and client response times"
url: https://starhive.com/blog/pure-consulting-accelerates-a-critical-revenue-process-by-40
---

# Pure Consulting accelerates a critical revenue process by 40×

Pure Consulting boosts efficiency by 40× with an AI-powered Starhive app, reducing profile preparation time from hours to minutes and client response times

[Charlotte Nicolaou PhD](https://starhive.com/blog/author/charlotte-nicolaou)12/02/2026 · 5 min read

**Challenge**: Creating tailored consultant profiles for client projects was slow, manual, and dependent on scattered information.  
  
**Solution**: A centralised app to collect consultant experience and generate project-specific competence profiles, built with React and Starhive.  
  
**Impact**: A process that once took hours now takes minutes, so Pure Consulting can deliver faster client response times and increase their chances of winning new business.

### About Pure Consulting

[Pure Consulting](https://pure.se/) fuses innovation together with expertise to deliver top-tier solutions in quality assurance, system development, and business operations. Their team of specialists works closely with clients to create long-lasting impact through thoughtful, tailored digital solutions.

**Industry:** Information technology and services  
**Number of employees**: 51-200  
**Location**: Sweden  
  
**Contacts:**

![Alex circle headshot](https://starhive.com/images/blog/pure-consulting-accelerates-a-critical-revenue-process-by-40/alex-circle-headshot.webp)

[Alex Wahlroos](https://www.linkedin.com/in/alexwahlroos?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAADWonr0BU4KkY1DwyLuYuV4ZQNJsEsgtwGA&lipi=urn%3Ali%3Apage%3Asearch_results_generic_index%3Bfce62f40-377b-4c82-b90e-385d44b309d2), System Developer  
  
[Rickard Graff-Lonnevig](https://www.linkedin.com/in/rickard-graff-lonnevig-16b9a21a/), CEO of Pure Consulting Group

![Pure front end 1](https://starhive.com/images/blog/pure-consulting-accelerates-a-critical-revenue-process-by-40/pure-front-end-1.webp)

_Screenshot of  Pure Consulting's internal employee portal, built with Starhive as the backend._

### Pure Consulting wanted to move faster in responding to new client projects

After [centralising internal employee services](https://starhive.com/blog/pure-consulting-employee-portal) with their custom React frontend and Starhive backend, Pure Consulting identified another slow yet high-stakes internal process: producing consultant profiles and competence profiles for new client projects.

Whenever a new engagement arises, managers must respond fast with a strong match. The quicker the response and the closer the consultant’s skills match, the higher the chance of securing the assignment. But their existing process was laborious.

> For us, it’s extremely important to respond to clients fast with a proposal. We can’t have manual admin work delaying that response

\- **Rickard**

To win a client project, submitted competence profiles must be tailored to the specific requirements set out by the client. Some requests even demand exact criteria, such as the number of years of experience in Javascript, which was hard to confirm. Much of each consultant’s professional history lived in scattered files from the past and in the manager’s memory.

Choosing the correct consultant and then tailoring their profile to highlight the correct mix of skills could take up to two hours of manual effort. Multiply that across a high pace of requests per month, and the impact on operational efficiency and risk to revenue from submitting profiles in time becomes clear.

Pure Consulting needed a faster process. One that was structured, automated, AI-supported, and produced excellent consultant offers that win projects. They were aware of off-the-shelf tools but knew them to be costly. They knew it would be more cost-effective to expand their existing employee portal, as development is fast and they can design it for their exact needs.

> Our self-hosted environment with integrated Starhive backend is quick to extend and adapt to changing needs, as much of the work is handled automatically. One example of this, which has been extremely useful in this project, is smooth file management and storage for images, documents, or other types of media without coding.

\- **Alex**

### Building an AI-assisted profile generation system on top of Starhiv

The solution is a two-part system that captures consultant experience and automatically generates tailored profiles for managers.

#### 1\. Consultants maintain their own structured profiles

Each consultant can log into the portal, track their own skills, and register everything a manager might need, including:

-   A personal introduction and profile photo
-   Skills and granular experience
-   Certifications and education
-   Previous assignments and professional history
-   Languages spoken

Consultants enter details manually or upload an existing profile. AI then parses the document into the required fields, ready for review and editing.

![Pure front end 2](https://starhive.com/images/blog/pure-consulting-accelerates-a-critical-revenue-process-by-40/pure-front-end-2.webp)

_Consultants can create their profiles using the web application._

AI also extracts skill tags from past roles and suggests additional skills consultants may want to add. For each skill tag added, the system calculates the experience duration by examining the dates of previous roles where that skill was utilised.

Once submitted in the web app, everything gets stored in the Starhive backend, ready to be extracted when a profile needs to be generated.

#### 2\. Managers generate tailored profiles in minutes

When a new project arrives, a manager can quickly select a consultant or team with relevant skills. Their structured profile is then pulled from Starhive into the profile builder.

From there, the manager can:

-   Show or hide certifications, skills, or past roles
-   Highlight specific experiences required by the client
-   Adjust descriptions for greater relevance
-   Ensure the consultant meets strict criteria, such as minimum years of experience in a given skill

![cv_starhive 1](https://starhive.com/images/blog/pure-consulting-accelerates-a-critical-revenue-process-by-40/cv-starhive-1.webp)

_Managers can create new versions of a consultant's CV for a specific positions with different information. Each version is saved in the Starhive backend._

After customisation, the system automatically assembles a complete profile and can export it to both Word and PDF. Formatting, structure, and layout are handled for them, creating consistency across every consultant's CV.

### The impact: faster responses, better matching, and a clearer view of consultant experience

Pure Consulting has transformed their approach to preparing for new client projects. Managers no longer waste time gathering information and rebuilding profiles from scratch.

> This system saves us a huge amount of time. Finding the correct consultant for a project and generating their profile could take me up to 2 hours, now it takes me 3 minutes

\- **Rickard**

The new system delivers several benefits:

-   Creates tailored competence profiles in minutes instead of hours, helping Pure Consulting respond faster to client requests and win more engagements.
-   Provides consultants with a clearer picture of their skills and experience, enabling them to identify areas for growth.
-   Reduces errors and inconsistencies, as all experience data is kept in one central location.

This AI-assisted profile builder is already saving significant time across the organisation.

From a development perspective, Pure Consulting found extending their application straightforward with Starhive, resulting in faster development times than if they had used a self-hosted backend.

> Starhive comes with a complete API with ready-made endpoints, making it easy to integrate a frontend directly out of the box. But despite being a full-stack application, it is easy to work directly in Starhive’s core UI in cases where a frontend implementation is unnecessary, which saves time in the development process.

\- **Alex**

### What’s next for Pure Consulting?

Pure Consulting plans to further expand the system with a new automated matching service: when a new client opportunity arrives, the system will analyse the requirements, compare them with consultant data in Starhive, and recommend the best-fit consultants.

This will tighten response times even more and help Pure Consulting scale their operations without adding administrative overhead.

![Charlotte Nicolaou PhD](https://starhive.com/images/blog/authors/charlotte-1.webp)

About the author

Charlotte Nicolaou PhD

Charlotte is a technical marketer at Starhive with many years of experience in asset management and database configuration. She has previously worked at Atlassian and Sinch and takes joy in simplifying technical concepts to something easier to digest.

[Read more by Charlotte Nicolaou PhD](https://starhive.com/blog/author/charlotte-nicolaou)

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Blog first published on 12/02/2026, last updated on 18/02/2026.

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